Allegheny Go
The Heart:
Allegheny County’s residents—particularly SNAP households, working parents, and car-free individuals—face significant transportation barriers. These barriers impact their ability to work, access healthcare, and participate fully in community life. The Allegheny Go program addresses affordability directly and demonstrates clear increases in transit use and stability.
The Hustle:
Comprehensive brand development, including website design and build, video production, social media strategy, and community outreach and engagement.
Get to where you need to be with 50% transit fares today!
The team developed the Allegheny Go brand from the ground up, starting with the logo. The custom mark cleverly functions as the 'A' in the initiative's name alongside a friendly color palette, while symbolizing the endless travel opportunities local transit provides.
The next phase involved marketing Allegheny Go across the community with a strategic mix of paid media, social outreach, branded promotional items, and direct community engagement at local events.
The website provides users with direct access to learn details, find answers, get assistance, and most importantly, sign up for Allegheny Go.
Real Progress, Real Impact
Increase in ridership:
Participants receiving a 50% fare discount took 1.6 more trips per week than those without a discount, and riders with full (free) fares took 3.3 more trips per week than the half-fare group.
Significant cost savings:
Free-fare users saved over $17 per week on transit compared to those paying full fare; half-fare users saved about $8.92 weekly.
Reduced disruptions from missed transit:
Free fares led to a 26 percentage-point drop in missed appointments or work, while 50% discounts resulted in a 10-point reduction.