Allegheny Go
The Heart:
Allegheny County’s residents—particularly SNAP households, working parents, and car-free individuals—face significant transportation barriers. These barriers impact their ability to work, access healthcare, and participate fully in community life. The Allegheny Go program addresses affordability directly and demonstrates clear increases in transit use and stability.
The Hustle:
Comprehensive brand development, including website design and build, video production, social media strategy, and community outreach and engagement.
Real Progress, Real Impact
Increase in ridership:
Participants receiving a 50% fare discount took 1.6 more trips per week than those without a discount, and riders with full (free) fares took 3.3 more trips per week than the half-fare group.
Significant cost savings:
Free-fare users saved over $17 per week on transit compared to those paying full fare; half-fare users saved about $8.92 weekly.
Reduced disruptions from missed transit:
Free fares led to a 26 percentage-point drop in missed appointments or work, while 50% discounts resulted in a 10-point reduction.